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Linda Mars and the Mars portfolio of equine-focused products and services partner with Equine Network, LLC, to launch My Senior Horse

My Senior Horse aims to provide invaluable support to owners and managers of senior equids.

June 20, 2024 (DALTON, Ohio) – Equine Network, LLC, today announced the launch of MySeniorHorse.com, an innovative platform aspiring to be the world’s leading source of information for horses, ponies, donkeys and mules that are 15 years of age and older. The site is launched in partnership with Linda Mars and the Mars portfolio of equine-focused products and services which include BUCKEYE™ Nutrition, SPILLERS™, WALTHAM™ Equine Studies Group, ANTECH™, SOUND® and MARS EQUESTRIAN™.

An important and growing subset of the horse population, senior horses (15 years of age and older) has been increasing and may represent up to one-third of the global equine population (Ireland 2016). As research continues to help equestrians understand how to better take care of aging horses, MySeniorHorse.com will serve as an avenue to distribute pertinent information.

The Mars portfolio of equine-focused products and services support senior equids through research, educational scholarships and fellowships, sponsorship, nutrition products and diagnostics that support senior horse health, performance, behavior and welfare. Additionally, Linda Mars, philanthropist and avid horsewoman, has supported senior equids for many years, most recently with the opening of the Linda Mars Aged Horse Care and Education Facility at the University of Kentucky Martin-Gatton College of Agriculture, Food and Environment’s C. Oran Little Research Farm.

“It’s an honor to partner with Equine Network on MySeniorHorse.com,” Linda Mars said. “I am proud to support this website as a way to get important, accurate and timely research as well as key general information into the hands of horse owners who are caring for these seniors, day in and day out.”

“Collaboration on this site, with knowledgeable experts from around the world, will allow the research to stay relevant,” said Pat Harris, head of the WALTHAM™ Equine Studies Group. “The research will go farther, helping to change the way we care for senior equids and further supporting their wellbeing, behavior, performance and longevity.”

The mission of MySeniorHorse.com is to help educate and assist owners and managers of horses, ponies, donkeys, and mules that are 15 years or older to support the health and welfare of senior equids. The vision of MySeniorHorse.com is to be the world’s leading source of information on horses, ponies, donkeys, and mules that are 15 years of age or older through a focused website, social medias, videos, and many other content elements and platforms. An international advisory board, with members who are global experts with particular emphasis on senior horses, ponies, donkeys and mules, oversees the website’s core educational content, helping to ensure accurate and up-to-date information.

The partnership of MySeniorHorse.com helps the Mars portfolio of equine-focused products and services live out their mission to create a better world for horses. For more information about My Senior Horse and to access the resources, visit www.MySeniorHorse.com.

About the Buckeye Nutrition Brand 
The BUCKEYE™ Nutrition brand combines science, innovation and a genuine passion for horses to produce the highest-quality, safest feed possible. Every product is formulated by equine nutritionists and produced in a state-of-the-art, medication-free facility. The BUCKEYE Nutrition brand takes feed safety seriously, using only 100 percent pure ingredients delivered daily and traced from field to feed bucket. These stringent quality standards are backed by Mars, Incorporated. All BUCKEYE Nutrition products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on animal care. In business since 1910, Mars Horsecare US is passionate about unlocking the full potential of horses, allowing them to live longer, healthier and happier lives. Visit BuckeyeNutrition.com

About the SPILLERS™ Brand  
The SPILLERS™ Brand is a proud partner in care and strives to lead, support and communicate research to continually expand knowledge and improve horse health worldwide. Having produced the first ever compound feed for horses back in 1958, the SPILLERS Brand now has feeds to suit all types of horses and ponies, including fibers, balancers, Laminitis Trust approved products and a superior range of thoroughbred breeding and racing feeds.

All SPILLERS products are underpinned by science from the Waltham Petcare Science Institute, a world-leading authority on pet nutrition and home to the WALTHAM™ Equine Studies Group, led by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS.

The SPILLERS Brand is part of Mars, Incorporated, who put quality at the heart of everything.

About the Waltham Petcare Science Institute and the WALTHAM™ Equine Studies Group. The Waltham Petcare Science Institute is Mars Petcare’s pet research center. Our work focuses on the nutritional and behavioral needs of pets, as well as preventive health. We use this knowledge to support development of innovative products and services, advancing science to deliver our Purpose: A BETTER WORLD FOR PETS™. The WALTHAM™ Equine Studies Group, which is headed by Professor Pat Harris, MA, PhD, VetMB, DipECVCN, MRCVS, is dedicated to advancing the science of horse nutrition and provides the scientific support for Mars Horsecare globally including the BUCKEYE™ Nutrition, SPILLERS™, and WINERGY™ brands. By collaborating with key research institutes and universities around the world its work remains at the forefront of equine nutritional science.

About ANTECH™ and SOUND® EQUINE. ANTECH™ has been a trusted partner to veterinarians for nearly 40 years. Our complete diagnostic solution for both large and small animal practitioners includes veterinary reference laboratories across North America, Europe, and Asia; a complete lineup of in-house diagnostic analyzers from Heska and Scil; best-in-class imaging equipment and services from Sound® and Scil; and the industry’s most trusted telemedicine offerings and AI-powered diagnostic tools from ANTECH Imaging Services. Above all, we value partnership, both in our long-standing relationships with industry-leading vendors and our continued dedication to the largest veterinary customer base in the market.

The right diagnostics at the right time — all from ANTECH. Visit us at antechdiagnostics.com.

About MARS EQUESTRIAN™ MARS EQUESTRIAN™, funded by Mars, Incorporated is the link between our iconic brands and the equestrian community. For generations, Mars has celebrated a rich equestrian heritage, and through purposeful partnerships, MARS EQUESTRIAN is committed to the sport and building an enduring legacy. From world-class competitions across all equestrian disciplines, to stewarding the power of horses on society and sustainability, the MARS EQUESTRIAN Brand is dedicated to our purpose to improve the lives of horses, pets, and the people who love them. For more information please visit www.marsequestrian.com and join us @marsequestrian.

About Equine Network, LLC

Equine Network, LLC, is a leading provider of media, events, and digital content in the equestrian industry. With a mission to educate, entertain, and connect equine enthusiasts, Equine Network produces a wide array of publications and digital platforms dedicated to the horse community.

Contact:

Abby Strawder Mars Horsecare Marketing Manager [email protected]

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